Adweek
MAY 22, 2023
With less than a day to go until Warner Bros. Discovery launches Max--the new streaming service combining HBO Max and Discovery+ content--the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a.
Exchange Wire
MAY 22, 2023
In today's ExchangeWire news digest: Meta's plan to launch an app to rival Twitter revealed; India's government plans legal action against Google; and Apple restricts its employees' use of ChatGPT. Meta to launch Twitter rival as early as June Instagram-parent Meta is [.] The post Meta Develops Twitter-Rival App; Google Faces Legal Action in India appeared first on ExchangeWire.com.
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Adweek
MAY 22, 2023
Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June 27 and will combine all of Paramount+'s existing content with Showtime's premium series. Between the lines The premium plan will.
Martech
MAY 22, 2023
I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.
Adweek
MAY 22, 2023
We spend so much time looking at images, especially in our industry. We're consuming them and creating them at a mind-boggling rate. There's even AI opening up a score of new possibilities. But it's still important to look to the world around us and find images as they unfold in real, everyday life. The images.
Digital Turbine
MAY 22, 2023
What’s the buzz in mobile this week? Jumpstart your week here: A big challenge for marketers is how to balance investment between brand building and user growth. The two can’t work without each other. Our newly released BRAG Index 3 highlights 4 strategies that helped leading apps build both. Let’s look at what they are and some of the leading apps that used them.
Adweek
MAY 22, 2023
After more than 65 years, British not-for-profit organization Which? has come to describe itself as "the consumer champion." The platform focuses on researching and reporting consumer issues, offering product tests, reviews and expert recommendations from a place of independence. With a monthly average of 9 million visitors a month to its site (based on the.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MAY 22, 2023
Adweek's upfront week postmortem chats continue to roll on. Thus far, we've spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale, Disney's Rita Ferro and Warner Bros. Discovery's Jon Steinlauf. Now, Sean Downey, president of sales at Google and YouTube, is giving his take. YouTube's Brandcast event last Wednesday evening was one of.
AdExchanger
MAY 22, 2023
It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in The post Prog IO Las Vegas: Ad Agencies Say AI Could Be A Boon – Or An Atomic Bomb appeared first on AdExchanger.
Adweek
MAY 22, 2023
Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector's search results. London gym chain Gymbox has turned to the search platform for its latest campaign, targeting other fitness gyms such as Virgin Active and PureGym by hijacking their search positioning with copy tailored.
Marketing Dive
MAY 22, 2023
The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms.
Adweek
MAY 22, 2023
To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through augmented reality. This partnership lets shoppers try on 50 shades from Manucurist's Green Flash plant-based LED nail polish line. While browsing Green Flash polishes on.
Martech
MAY 22, 2023
The European Union fined Meta $1.3 billion on Monday saying Facebook’s parent company broke the bloc’s laws by transferring E.U. citizens’ user data to the United States. The Irish Data Protection Commission, which handed down the order, said the transfers violated the E.U.’s General Data Protection Regulation (GDPR). Meta’s European headquarters are in Dublin.
Adweek
MAY 22, 2023
Jim Mollica has roots in media, with tenures at giants like Viacom and Disney under his belt. Now as chief marketing officer (CMO) at audio business Bose, his day to day looks a little different--selling high-end sound products instead of media slots around SpongeBob SquarePants. What has remained the same, though, is an obsession with.
Martech
MAY 22, 2023
Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies.
Adweek
MAY 22, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John "JP" Petty, global executive creative director at Wieden+Kennedy's creative social studio Bodega. After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising.
Martech
MAY 22, 2023
The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the concept of providing connected, engaging CX across marketing, sales and customer service channels. Over the last couple of years, the importance of supply chain transparency has become key to CX too.
Adweek
MAY 22, 2023
Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership--as Succession's Kendall Roy might say--go supersonic. The publisher, which topped 1 million subscribers across its 30 email products in December, has achieved its growth through a multifaceted strategy: one that blends traditional newsletters with five subscriber-only.
Marketing Dive
MAY 22, 2023
A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.
Adweek
MAY 22, 2023
As upfront week presentations wrap, Adweek's postmortem chats with every ad sales chief continue. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale and Disney's Rita Ferro. Next up is Warner Bros. Discovery's Jon Steinlauf. In its first full year as a merged company, Warner Bros. Discovery is about to unveil.
Marketing Dive
MAY 22, 2023
The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions.
Ad Monsters
MAY 22, 2023
Imagine the deck of cards on the table where each is a challenge, and you’re looking to kick back and laugh. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory. The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game.
Marketing Dive
MAY 22, 2023
The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.
AdExchanger
MAY 22, 2023
Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest GDPR fine ever. The post Streamers Need To Bank On More Than Just Ads – As They Add More Ads appeared first on AdExchanger.
Marketing Dive
MAY 22, 2023
Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester.
Seth Godin
MAY 22, 2023
When a six-year-old kid beats the other kids at tennis, that kid is more likely to be encouraged to play more, or to get a coach, and pretty soon, they’re much better at tennis than the others. When a musical group has a single that gets some buzz on Spotify, they’re more likely to be able to find a producer or even a label. When a candidate polls well early in a race, they’re more likely to get donations, attract consultants, run ads and not be encouraged to drop out… Th
Exchange Wire
MAY 22, 2023
InMobi, a leading provider of mobile marketing and monetisation technologies, won big at the MMA Smarties Awards during the organisation’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named [.] The post InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year appeared first on ExchangeWire.com.
VideoWeek
MAY 22, 2023
Ireland’s Data Protection Commission (DPC) has this morning announced its final ruling on a years long investigation into Meta’s data practices in Europe, handing the social giant a €1.2 billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). The ruling covers Meta’s transfers of personal data between the EU and the US.
Rob Campbell
MAY 22, 2023
I was born in 1970 in Nottingham. For 25 years, I lived there, worked there, socialised there. Sure, I also worked in London … but I always came home to NG2. Every. Bloody. Night. But in 1995, I left. I went to Australia and started an adventure all over the place. And while I back to the UK after 24 years – I never went back to living in Nottingham.
VideoWeek
MAY 22, 2023
As more content floods streaming services, and more streaming apps crowd the TV home screen, the issue of finding what to watch has never been more challenging. How do I watch the latest beach-based reality dating show? What streaming service is it on? Do we still subscribe to that or did we cancel it so we could have the heating on? Numerous studies have exposed the exhausting effect of this content confusion, with viewers spending anywhere between 6 minutes (per LG Ads) and half an hour (Plex)
Digiday
MAY 22, 2023
DoorDash is investing more of its marketing dollars in digital out-of-home advertising as the summer season approaches. The food delivery platform hopes to get more people interested in becoming DoorDashers in low-participation cities where there aren’t many people using DoorDash as a source of income. Molly Elliot, Doordash’s associate manager and growth strategy driver, said the company tested digital OOH last fall as a means of addressing the challenges of hiring new DoorDashers i
Playwire
MAY 22, 2023
Key Points Viewability rating impacts two main areas for publishers: fill rate and inventory value. Higher viewability does not always = more revenue. The trick is for publishers to find a perfectly optimized balance between the two. Finding the perfect balance between your viewability and revenue is no easy feat. That’s why most publishers opt to work with a revenue partner like Playwire.
Digiday
MAY 22, 2023
In 2021 in the shadows of the Black Lives Matter Movement, part-time content creator Amanda Wicks got a flood of brand partnership and sponsorship opportunities in her inbox. This past Black History Month, she found crickets in her email. She expects more of the same next month for Juneteenth. Now, Wicks is questioning not only her role as a content creator, but the relationship between Black content creators and the brands that were once eager to work with her now that the movement has lost the
Exchange Wire
MAY 22, 2023
In today's ExchangeWire news digest: EU regulators fine Meta €1.2bn (~£1bn) for transferring Facebook users' data to the US; Linda Yaccarino's appointment as Twitter CEO reassures GroupM; and Shopee launches a new initiative to strengthen the protection of brands' IP. Meta [.] The post EU Fines Meta Record €1.2bn; New Twitter CEO Reassures Top Ad Group appeared first on ExchangeWire.com.
MNTN
MAY 22, 2023
As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. You might be tempted to measure the total number of customers driven by each campaign and use it to calculate your return on investment. But if you’re not measuring the right KPIs and metrics , you may be missing the big picture. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, drivi
Single Grain
MAY 22, 2023
Unless you’ve been living under a rock for the last couple years – or at least since the launch of ChatGPT in October 2022 – then you’ve already heard about how artificial intelligence (AI) has become essential for any organization that doesn’t want to get left behind in the dust. AI offers a wide range of benefits, from automating repetitive tasks to unlocking actionable insights and delivering personalized customer experiences.
Smarty Ads
MAY 22, 2023
Self-serve ad platforms are part of the growing trend of self-service advertising, allowing advertisers more control over their advertising campaigns. In the past, advertisers would typically work with advertising agencies or sales representatives to create and manage their campaigns. While these intermediaries can offer valuable expertise and support, they also.
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