Mon.May 22, 2023

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A Creative Director Looks to Everyday Life in the Philippines for Inspiration

Adweek

We spend so much time looking at images, especially in our industry. We're consuming them and creating them at a mind-boggling rate. There's even AI opening up a score of new possibilities. But it's still important to look to the world around us and find images as they unfold in real, everyday life. The images.

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3 steps to make AI work for you

Martech

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.

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WBD Launches Comprehensive Social Campaign Ahead of Max Debut

Adweek

With less than a day to go until Warner Bros. Discovery launches Max--the new streaming service combining HBO Max and Discovery+ content--the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a.

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Meta Develops Twitter-Rival App; Google Faces Legal Action in India

Exchange Wire

In today's ExchangeWire news digest: Meta's plan to launch an app to rival Twitter revealed; India's government plans legal action against Google; and Apple restricts its employees' use of ChatGPT. Meta to launch Twitter rival as early as June Instagram-parent Meta is [.] The post Meta Develops Twitter-Rival App; Google Faces Legal Action in India appeared first on ExchangeWire.com.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Paramount+ With Showtime Arrives June 27

Adweek

Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's debut. Topline The new Paramount+ with Showtime plan is coming to the U.S. on June 27 and will combine all of Paramount+'s existing content with Showtime's premium series. Between the lines The premium plan will.

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Ad Ops Build vs. Outsource Series: Yield Ops Team

Playwire

About the Series Welcome to the Ad Ops Build vs. Outsource Series. In this series, we’ve tapped the expertise of our Yield Ops team, which combined have decades of industry experience working within just the teams you’d be considering building yourself.

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Mobile Monday: Why These Apps Are BRAG-ging

Digital Turbine

What’s the buzz in mobile this week? Jumpstart your week here: A big challenge for marketers is how to balance investment between brand building and user growth. The two can’t work without each other. Our newly released BRAG Index 3 highlights 4 strategies that helped leading apps build both. Let’s look at what they are and some of the leading apps that used them.

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British Consumer Champion Which? Enters a New Era of Building Trust

Adweek

After more than 65 years, British not-for-profit organization Which? has come to describe itself as "the consumer champion." The platform focuses on researching and reporting consumer issues, offering product tests, reviews and expert recommendations from a place of independence. With a monthly average of 9 million visitors a month to its site (based on the.

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Prog IO Las Vegas: Ad Agencies Say AI Could Be A Boon – Or An Atomic Bomb

AdExchanger

It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in The post Prog IO Las Vegas: Ad Agencies Say AI Could Be A Boon – Or An Atomic Bomb appeared first on AdExchanger.

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How an Army of Creators Is Helping Bose Modernize Its Marketing

Adweek

Jim Mollica has roots in media, with tenures at giants like Viacom and Disney under his belt. Now as chief marketing officer (CMO) at audio business Bose, his day to day looks a little different--selling high-end sound products instead of media slots around SpongeBob SquarePants. What has remained the same, though, is an obsession with.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Marketers under pressure to cut martech spend

Martech

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies.

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Manucurist Lets Shoppers Try on Nail Polish in AR

Adweek

To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through augmented reality. This partnership lets shoppers try on 50 shades from Manucurist's Green Flash plant-based LED nail polish line. While browsing Green Flash polishes on.

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Walmart ad biz growth continues to outpace rivals

Marketing Dive

The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms.

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Challenger Brand Gymbox Takes Aim at Competitors Through SEO

Adweek

Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector's search results. London gym chain Gymbox has turned to the search platform for its latest campaign, targeting other fitness gyms such as Virgin Active and PureGym by hijacking their search positioning with copy tailored.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

Imagine the deck of cards on the table where each is a challenge, and you’re looking to kick back and laugh. When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory. The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game.

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Adweek Podcast: Designing for Narcissism

Adweek

In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John "JP" Petty, global executive creative director at Wieden+Kennedy's creative social studio Bodega. After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising.

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Streamers Need To Bank On More Than Just Ads – As They Add More Ads

AdExchanger

Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest GDPR fine ever. The post Streamers Need To Bank On More Than Just Ads – As They Add More Ads appeared first on AdExchanger.

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With Help From Succession, New York Magazine Tops 1 Million Email Subscribers

Adweek

Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership--as Succession's Kendall Roy might say--go supersonic. The publisher, which topped 1 million subscribers across its 30 email products in December, has achieved its growth through a multifaceted strategy: one that blends traditional newsletters with five subscriber-only.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Report: As CTV commands advertiser interest, fraud grows nearly 70%

Marketing Dive

A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.

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WBD’s Jon Steinlauf on Holding an Upfront Without Talent—or David Zaslav—Onstage

Adweek

As upfront week presentations wrap, Adweek's postmortem chats with every ad sales chief continue. We've already spoken with NBCUniversal's Mark Marshall, Fox's Marianne Gambelli, TelevisaUnivision's Donna Speciale and Disney's Rita Ferro. Next up is Warner Bros. Discovery's Jon Steinlauf. In its first full year as a merged company, Warner Bros. Discovery is about to unveil.

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BMW applies sustainability to messaging and media buy

Marketing Dive

The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions.

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InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

Exchange Wire

InMobi, a leading provider of mobile marketing and monetisation technologies, won big at the MMA Smarties Awards during the organisation’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named [.] The post InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year appeared first on ExchangeWire.com.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Meta makes it easier to apply deals in-feed for Facebook

Marketing Dive

The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

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Meta Hit with €1.2 Billion Fine Over Unlawful Data Transfers

VideoWeek

Ireland’s Data Protection Commission (DPC) has this morning announced its final ruling on a years long investigation into Meta’s data practices in Europe, handing the social giant a €1.2 billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). The ruling covers Meta’s transfers of personal data between the EU and the US.

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Pitching new business is busted for agencies and brands. Can it be fixed?

Marketing Dive

Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester.

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EU regulators fine Meta $1.3 billion, but some say potential data losses could be even harsher

Digiday

The size of Meta’s new record-breaking privacy fine in Europe is making observers wide-eyed both on both sides of the Atlantic, but some experts say the latest ruling’s impact on the giant’s data business is even more important to watch. On Monday, Ireland’s Data Protection Commission announced a $1.3 billion fine against Meta for breaching privacy protection laws related to data transfers between Europe and the U.S.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising. In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content.

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Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year

Digiday

In 2021 in the shadows of the Black Lives Matter Movement, part-time content creator Amanda Wicks got a flood of brand partnership and sponsorship opportunities in her inbox. This past Black History Month, she found crickets in her email. She expects more of the same next month for Juneteenth. Now, Wicks is questioning not only her role as a content creator, but the relationship between Black content creators and the brands that were once eager to work with her now that the movement has lost the

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The Impact Ad Viewability Has on Publisher Revenue

Playwire

Key Points Viewability rating impacts two main areas for publishers: fill rate and inventory value. Higher viewability does not always = more revenue. The trick is for publishers to find a perfectly optimized balance between the two. Finding the perfect balance between your viewability and revenue is no easy feat. That’s why most publishers opt to work with a revenue partner like Playwire.

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DoorDash ups digital OOH marketing spend to boost recruitment

Digiday

DoorDash is investing more of its marketing dollars in digital out-of-home advertising as the summer season approaches. The food delivery platform hopes to get more people interested in becoming DoorDashers in low-participation cities where there aren’t many people using DoorDash as a source of income. Molly Elliot, Doordash’s associate manager and growth strategy driver, said the company tested digital OOH last fall as a means of addressing the challenges of hiring new DoorDashers i

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.