The Ad Tech Blog

MARCH 2, 2024

In the financial information world, the GLB Act stands as a guardian, ensuring that institutions tread carefully with consumer data. For startups, adherence to this regulation isn’t just about legal compliance; it’s a commitment to trust and security. What is the Gramm-Leach-Bliley ACT? At its core, the GLB Act mandates that financial institutions —startups included— must be transparent about their information-sharing practices and safeguard sensitive data: Privacy Notices: Your star

Electronics 130

Electronics Education Communications 130

Seth Godin

MARCH 2, 2024

6 times 1/2 doesn’t equal 3. It equals zero. We’re tempted to do a little less than we need to. Perhaps we’re busy, with too many options. Perhaps it’s resistance, pushing us to hold a little bit back. Whatever the reason, when we show up just a little, we get zero credit. The smallest viable audience plus focus and care is additive.

Audience 97

Audience 97

Digital Ad Blog

MARCH 2, 2024

Email marketing can be a great way to help gain new customers and boost revenue from existing customers. However, just like any other industry, it’s constantly evolving. You need to stay innovative with your tactics to ensure a great return on your time investment. Fortunately, we’re going to share with you eight great tricks you can utilize to get customers to open up your marketing emails. 1- Personalized Subject Line One effective strategy to grab the attention of the recipient is

Marketing 64

Marketing Advertising 64

AdvertiseMint

MARCH 2, 2024

Would you like to learn how to manage Facebook ads? Whether a small business owner or a budding marketer, you need the Facebook Ads Manager. This tool allows you to effectively manage your campaigns and reach your target audience. This guide will teach you everything about managing Facebook ads with the Ads Manager. What is Facebook Ads Manager? Facebook Ads Manager allows users to create, manage, and analyze their advertising campaigns on Facebook, Instagram, and other platforms in the Facebook

Audience 52

Audience ROI Advertising Conversion 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech