AdExchanger

FEBRUARY 25, 2024

When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted as if the sky was falling. Following nearly four years of pronouncements, pushed deadlines, industry committees, and technology tests, Google finally made good on its initial promise. But at the end of the day, it’s […] The post Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick appeared first on AdExchanger.

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Seth Godin

FEBRUARY 25, 2024

If we take a big enough dataset… Add to it machine learning and autotune and the race to fit in and reach the masses… We end up with a relentless march toward mediocrity. Mediocre is another word for average. It has always happened as industries matured (whether it’s Motown or blenders). But then, often, a human being shows up with something that ‘everyone’ says isn’t going to work, and the game is reset.

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AdExchanger

FEBRUARY 25, 2024

“Privacy by design” sounds nice, but many organizations still only consult legal as an afterthought, once they’re nearly done designing a new product or feature. But taking privacy seriously means inviting lawyers to the party early on in the process – and they promise not to be party poopers. “Compliance doesn’t have to be a […] The post Privacy Lawyers Aren’t Just There To Say ‘No,’ So Invite Them To Your Product Meetings appeared first on AdExchanger.

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Digiday

FEBRUARY 25, 2024

Getting urgent emails from CMOs is just part of the daily grind for agency execs, but one note recently caught the attention of an agency exec more than usual. The client was irate because their entire Meta account team had been overhauled and downsized without their say. They felt they should’ve been consulted, given their significant ad spend, which the agency exec declined to share.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

FEBRUARY 25, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Dependent An ad-reliant business feels risky nowadays. Publishers and broadcasters have tried to diversify away from advertising. On the other hand, an ad-supported model hasn’t been so bad for Google and Facebook. Still, even for Facebook, its dependence on ad revenue means […] The post Meta’s “Other” Business; For Google, It’s Reddit, Set, Go!

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Digiday

FEBRUARY 25, 2024

TV and streaming ads have historically been bought on the basis of how many people are shown an ad. But performance-minded marketers prize how many people did something after seeing an ad, such as visiting an advertiser’s store or purchasing its product. This emphasis on performance has led some TV network and streaming service owners to offer guarantees based on their ability to deliver against specific business outcomes.

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Digiday

FEBRUARY 25, 2024

Now that we’re approaching the final month of first quarter 2024, the time is right for the media agency world to come together to discuss the big issues facing the industry this year and beyond. The chance, if you haven’t already signed up, comes next week when Digiday hosts its twice-yearly Media Buying Summit , from March 4-6 in Nashville. Featuring a broad and diverse cast of speakers and presenters, next week’s DMBS stage will host holding company executives, independent media agency leader

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AdvertiseMint

FEBRUARY 25, 2024

Would you like to learn how to create a Facebook business page? Having a strong online presence is crucial for businesses of all sizes. As the biggest social media platform , Facebook is undeniably the number one platform for reaching and engaging with potential customers. Creating a Facebook Business Page is essential and relatively simple, and this article will discuss everything about it.

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Digiday

FEBRUARY 25, 2024

Some media companies plan to put the spotlight on their podcasts at SXSW next month by hosting multi-day programming, consumer activations and networking events for clients in a bid to land business from new advertisers this year. And after a tough 2023 , media companies are hungry for new podcast advertisers given ad slowdowns, stiff competition and other challenges in the medium. iHeart is hosting its annual podcast awards live at SXSW for the first time.

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AdExchanger

FEBRUARY 25, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Dependent An ad-reliant business feels risky nowadays. Publishers and broadcasters have tried to diversify away from advertising. On the other hand, an ad-supported model hasn’t been so bad for Google and Facebook. Still, even for Facebook, its dependence on ad revenue means […] The post Meta’s “Other” Business; For Google, It’s Reddit, Set, Go!

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Advertising eCommerce Marketing 52

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Advertising

Digiday

FEBRUARY 25, 2024

As the tech industry rallies around watermarking AI-generated content and other commitments , some experts warn more work needs to be done. In a new report from Mozilla, researchers suggest popular methods for disclosing and detecting AI content aren’t effective enough to prevent risks related to AI-generated misinformation. In an analysis released today, researchers note current guardrails used by many AI content providers and social media platforms aren’t strong enough to fight malicious actor

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