Adweek
DECEMBER 25, 2023
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year. From focusing on flexibility as the industry shifts.
AdExchanger
DECEMBER 25, 2023
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome. That said, this article would be […] The post The Top Ad Tech Data Privacy Stories Of 2023 appeared first on AdExchanger.
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Playwire
DECEMBER 25, 2023
Key Points Embrace Bid Shading and Traffic Shaping : These strategies refine the ad buying process for efficiency and quality, benefiting both advertisers and publishers while streamlining the digital ad ecosystem. Focus on Sustainability : Adopting bid shading and traffic shaping can reduce the digital advertising industry's carbon footprint by decreasing energy consumption and computational demand.
AdExchanger
DECEMBER 25, 2023
Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share. As a result, stakeholders on all sides of the programmatic ecosystem are more SPO-savvy than ever, making these initiatives essential for courting direct business. Last year, The Trade Desk and GroupM […] The post 2023: The Year SPO Went Mainstream appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
DECEMBER 25, 2023
In 1959, three years after Columbia Records spent a fortune rolling out stereo recording, a senior A&R executive named Ward Botsman told the New York Times, “Let’s face it, the craze for stereo has not been as intense as expected,” writing off the format that would end up thriving for, as far as I can tell, forever. It’s hard to tell a fad from a trend when you’re in the middle of it.
Digiday
DECEMBER 25, 2023
Marketers no longer have the control they once did over how their brands are perceived and talked about by consumers. For decades, traditional advertising allowed marketers to feel like they were the true stewards of their brands, making decisions about how their brands would go to market, what consumers should think about them, how they should advertise and where they would show up.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 25, 2023
It’s been over three years since the media industry’s white and male-dominant composition was put under a microscope. Since the murder of George Floyd in May 2020, publishers have appointed diversity, equity and inclusion leaders, expanded employee resource groups , led hundreds of DEI training sessions and committed to numerous goals to diversify their workforces.
Bhatnaturally
DECEMBER 25, 2023
Every week, I attempt to share a compilation of creative ads, including a two-part series on ‘best ads of 2023’ I stumbled upon a few more interesting ads in the last week or so, including additions to the Christmas-themed ads of 2023. Esselunga: The Walnut In October this year, Esselunga, a super market chain in [.] The post Esselunga, iPhone 15 Plus, Mothers for Democracy and more: Creative ads of the week appeared first on Bhatnaturally.
Digiday
DECEMBER 25, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify This year was another one for the advertising and media history books, but not for the ways that marketers and media execs hoped for at the start of 2023. Brands’ advertising budgets never quite found their footing and the competition for ad revenue only got steeper. On top of that, the platforms are no longer reliable places to drive traffic or revenue but competing with their scale is a losing game.
AdvertiseMint
DECEMBER 25, 2023
Would you like to know what Facebook Insights is? Facebook isn’t just a platform for connecting with friends and family. It is also a powerful tool for businesses to reach their audience. Do you ever wonder how your page performs? Facebook Insights is the key to unlocking that mystery. This article will explore everything you need to know about Facebook Insights.
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