Digiday

JANUARY 5, 2025

If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch. As head of business development, hes been at the forefront of convincing advertisers (so far) to buy in a task he took on just months before the company began selling ads around its search results. And what a task it is: leading the AI startups bold attempt to challenge Googles auction-based ad system, where marketers bid for sponsored links against search queries.

Advertising 81

Advertising Marketing Media 81

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. By asking the right questions, they can ensure their marketing efforts are effective and aligned with their business goals. Identifying your target audience is crucial for tailored advertising strategies.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Digiday

JANUARY 5, 2025

Every December, the industry churns out breathless predictions about whats next in media and advertising. Spoiler alert: most of it wont happen. Unified CTV measurement? Influencers with integrity? Ad tech thats not a black hole for your budget? Dream on. Instead of joining the prediction parade, lets talk about the things we know wont materialize in 2025 because some traditions are just too persistent to break.

Ad Tech 84

Ad Tech Media Marketing Advertising 84

AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.

Ad Tech 112

Ad Tech Agency Advertising 112

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

JANUARY 5, 2025

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadnt yet done so) realized the potential of an ad network.

Ad network 89

Ad network Real Estate Retail Media 89

Bhatnaturally

JANUARY 5, 2025

A majority of ads are simply ignored, leaving only a handful to be even noticed. My weekly curation of clutter-breaking creative ads, including a series on the best ads of 2024, is a small tribute to the ad agencies who manage to produce such work. Let’s look at some fresh work this new year: Audible: [.] The post Audible, Herms and more: top creative ads of the week appeared first on Bhatnaturally.

Agency 52

Agency Advertising 52

Seth Godin

JANUARY 5, 2025

Situations have no solution, they’re not problems, they’re simply the way it is. Problems are distinguished by the fact that they have solutions. But that doesn’t mean that the solution is obvious, easy or convenient. If the problem is important enough, we should pick the best available solution, not turn it into a situation.

118

118

Digiday

JANUARY 5, 2025

Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? Hell unravel the industrial complex behind it. Transparency? Buckle up; hell spill it all. However, when it comes to Interpublic Groups Acxiom, Billys take is conspicuously missing. It’s not because hes uninformed; he just doesnt think IPG has offered enough answers to form an opinion worth having.

Marketing 86

Marketing Media 86

AdExchanger

JANUARY 5, 2025

Meta recently revisited its goal to create AI-generated characters which backfired. Plus, Apples trying to avoid a class-action lawsuit. The post Metas Shady Characters; Apples Shady Recordings appeared first on AdExchanger.

86

86

Digiday

JANUARY 5, 2025

Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a more important staging area for agencies and ad-tech firms to not only learn whats just around the corner but also to showcase what theyve assembled. Tech, in its various guises, is rapidly becoming a differentiator among both holding companies and independent media agencies alike.

Media 82

Media Ad Tech Agency 82

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.

Ad Tech 52

Ad Tech Agency Advertising 52