Sat.Feb 22, 2025

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LinkedIn Introduces Conversion API to Elevate B2B Marketing Efforts

AdvertiseMint

Breaking news from LinkedIn. In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. By facilitating a direct server-to-server connection, LinkedIn’s CAPI offers a robust solution for advertisers seeking to maximize their media investments.

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100+ LinkedIn Ad Examples: 2025 Fast-Growth Brands

Karola Karlson

This article first appeared in the Marketing Fix newsletter. Subscribe & join 15,000+ strategic marketers getting bi-weekly secret-sauce growth strategies, free templates, and hacks I’ve used on 50+ startups. How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you.

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Repeat happy accidents

Seth Godin

Those three words unlock our understanding of innovation and of biological evolution. Successful outcomes often follow unpredicted actions. If we allow ourselves to do things that might not work, we’re far more likely to discover the things that do. And then we can repeat them.

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Make America the Land of White Male Conformity Again

AdPulp

In order to impress the new administration in Washington, soldiers from the Culture War have entered the sliding glass doors of America’s most prominent retailersa fact that increasingly threatens their ability to make their own business decisions and operate stores profitably. Three days into his job, Florida’s new Attorney General James Uthmeier announced a class-action […] The post Make America the Land of White Male Conformity Again appeared first on Adpulp.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.