LinkedIn Introduces Conversion API to Elevate B2B Marketing Efforts
AdvertiseMint
FEBRUARY 22, 2025
Breaking news from LinkedIn. In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. By facilitating a direct server-to-server connection, LinkedIn’s CAPI offers a robust solution for advertisers seeking to maximize their media investments.
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