Adweek
MARCH 26, 2023
The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media and marketing industries. How AI technology, such as OpenAI's ChatGPT, will alter search has publishers braced for the possibility that they will lose out on traffic and revenue.
AdExchanger
MARCH 26, 2023
Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing is for certain: Privacy platitudes are for hacks or for The post Simply Saying That A Solution Is ‘Privacy Safe’ Doesn’t Cut It Anymore appeared first on AdExchanger.
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Adweek
MARCH 26, 2023
Reddit allows users to chat privately with other users on the platform. Users have the option to mute notifications from individual conversations if they don't want to be alerted about those chats. Our guide will show you how to mute notifications in a chat in the Reddit mobile application. Note: These screenshots were captured in.
AdPushup
MARCH 26, 2023
Have you been trying to figure out how to calculate click through rate? This blog takes you through the ins and outs of click through rate and how you can take it up a notch. In the Internet marketing world, CTR (click through rate) matters a lot, not only for advertisers but also for publishers. [.
AdExchanger
MARCH 26, 2023
If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms. The post Forget ChatGPT. There Are Practical Ways To Apply AI To Marketing appeared first on AdExchanger.
Exchange Wire
MARCH 26, 2023
As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [.] The post <strong>How Data is Shaping Dynamic DOOH</strong> appeared first on ExchangeWire.com.
AdExchanger
MARCH 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped For Cash Snap is beta testing an ad revenue-sharing program with creators, Insider reports. Since competing creator The post So You Want To Be A Snap Star; Brands Play To Win March Madness Messaging appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MARCH 26, 2023
When cultivating bonsai trees and growing massive tomatoes, one of the most important elements of success is knowing when to prune and trim. Adam Kleinberg, founder and CEO of Traction, applied this knowledge to both his passion for bonsai and home gardening to his agency as well. Kleinberg, who started in the agency business in the late 1990s just as the internet was becoming a viable ad option, transformed Traction into what he’s dubbed a “marketing accelerator” by cutting away much of the ful
Rob Campbell
MARCH 26, 2023
Toblerone. The chocolate you only see – and buy – at airports. The chunky triangular pieces that are guaranteed to give you lock jaw. And while you may think nothing has changed with that chocolate for 10,000 years, a lot has. Not in taste. Not in ingredients. But definitely in reputation. You see in 2016, the Swiss chocolate brand quietly increased the gaps between the pieces so they could use less chocolate and maintain their price.
Playwire
MARCH 26, 2023
Key Points Google AdMob and AdSense are two different unique ad monetization tools designed to support mobile app developers and website publishers respectively. Both Google products are an important part of a successful monetization strategy, helping publishers reach the same goal (increased revenue generated through advertising) but their respective environments each require a unique set of tools to get the job done.
Digiday
MARCH 26, 2023
The boardroom power wielded by esports organizations’ creator–executives has come under increasing scrutiny over the past year — but many of these organizations would never have attained their sky-high valuations if not for the hype generated by their creator–owners. Gaming organization One True King is looking to thread the needle between these two poles by balancing its creator leadership with a suite of executives that cut their teeth in more traditional roles.
Playwire
MARCH 26, 2023
Key Points Once you sign up for a Google AdSense account and add their code to your site, Google will automatically crawl it, making the process of getting your site approved relatively straightforward. Provided your site is compliant with AdSense’s terms and conditions, website owners should have no problem getting site approval, but compliance is essential.
Digiday
MARCH 26, 2023
TV advertising’s traditional upfront model withstood the pandemic, but it’s not immune to the recent economic downturn — which has TV networks eying options to update the upfront model. The video below outlines how the TV ad market has fared since last year’s upfront cycle and how TV networks are considering changing up the upfront model in 2023.
Digiday
MARCH 26, 2023
This is part 2 in our series about diversity at agencies. You can read part 1 here , which discusses organizational progress, strategic leadership and challenges in DEI. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. In addition to improving employee representation, agencies are broadening their diversity, equity and inclusion (DEI) efforts for clients, too, by focusing on recruitment, re
Digiday
MARCH 26, 2023
For some marketers, the bloom is coming off TikTok. This isn’t necessarily the case when it comes to ad spending — marketers remain invested in that regard. This is more so about the sentiment. That intense enthusiasm for the app that has emanated from marketers over the last four years or so is making way for reservation and, in some cases, trepidation. “From a creator and marketing perspective, I value the reach and sheer force that a viral TikTok video can give me,” said Kar
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