Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Domain spoofing imitates a premium website (e.g.,

Affiliates 101

Affiliates Marketing CPA ROI 101

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Pinterest Signals Ecommerce Push with New CEO. The Week for Publishers.

eCommerce 52

eCommerce Cookies GDPR Media 52

Martech

OCTOBER 29, 2021

Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, “But will it scale?” So what, really does scalability mean, and when should martech leaders care?

MarTech 111

MarTech GDPR eCommerce Marketing 111

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. Handling Social Impressions.

Marketing 145

Marketing SEO Conversion Audience 145