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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

JANUARY 13, 2023

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. This will vary from advertiser to advertiser depending on what they hope to receive from the campaign.

Advertising 52
Advertising CPA Marketing Brand Awareness 52
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How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.

Demand Side Platform 97
Demand Side Platform Ad Exchange Impressions Ad Targeting 97
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