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Mobile First Creative Best Practices

InMobi

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. native advertising will make up 59.7%

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content. They Provide Greater Transparency and Control.