Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. When a user opens the publisher’s app, a piece of ad real estate is generated. Header Bidding Support.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

SEPTEMBER 30, 2022

Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. In other words, basically all video publishers want to advertise in this slot. Second, because of high demand, pre-rolls have a higher ad fill rate. This means two things.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67