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Streamline Campaign Setup and Double Reach with OpenXSelect

OpenX

OpenXSelect sets a new standard for activating audiences directly on the supply side by building direct data partner integrations with 80+ data and identity partners and over 250 additional third-party data providers through LiveRamp, reducing post-bid data leakage through improvements in match rates via our proprietary identity graph.

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Why Agencies are Investing More in Data Clean Rooms

VideoWeek

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

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In CTV’s New Era, Curation Gets Smarter: PubMatic & IRIS.TV Expand What’s Possible

PubMatic

content signals from over 500 publishers, and commerce media data from partners like Instacart and Intuit, Connect helps buyers reach the right viewers with precision, all while maintaining privacy and control. With support for alternative IDs like RampID and UID2.0,

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Big Bets Coming out of CES 2025: Biddable CTV, Data-Driven Curation & the End of ‘Ad Tax’ Nonsense

OpenX

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Social media. Bizible by Marketo , an add-on platform by Adobe, offers complete attribution across every marketing and sales touchpoint, a variety of attribution models, and connectors to paid media channels.

ROI
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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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How MediaMath is Helping Indian Marketers Drive Performance Through Transparency

Media Math

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. Good quality advertising helps monetize good quality content and vice versa.