VideoWeek

APRIL 2, 2025

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

Agency 52

Agency Retail Direct Data Media 52

PubMatic

MAY 27, 2025

content signals from over 500 publishers, and commerce media data from partners like Instacart and Intuit, Connect helps buyers reach the right viewers with precision, all while maintaining privacy and control. With support for alternative IDs like RampID and UID2.0,

Audience 59

Audience Direct Data Impressions Advertising 59

OpenX

JANUARY 14, 2025

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum.

Conversion 52

Conversion Electronics Direct Data Agency 52

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Social media. Bizible by Marketo , an add-on platform by Adobe, offers complete attribution across every marketing and sales touchpoint, a variety of attribution models, and connectors to paid media channels.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Media Math

MAY 23, 2022

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. Good quality advertising helps monetize good quality content and vice versa.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures. ActiveCampaign.

Marketing 120

Marketing Manufacturing Communications Healthcare 120