are-you-ready-for-tcf-2.0 
InMobi
JUNE 26, 2020
By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) Here’s what you need to know about TCF 2.0 At its core, TCF 2.0 TCF helps demand partners run ads on publishers more confidently. The goal of TCF broadly and TCF 2.0
InMobi
SEPTEMBER 27, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. While a step in the right direction, the first version of TCF did not have the larger publisher consensus required to drive adoption. to TCF v2.0
Digiday
OCTOBER 3, 2022
After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Discussing the prospects of TFC 2.0, EUID…brought to you by TTD, and everybody else. Stumbling block.
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