Martech

OCTOBER 19, 2022

What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. What is a retail media network?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech Series

JUNE 22, 2022

Reltio enables businesses to confidently use high-quality data, including reference data, on an ongoing basis by continuously validating data quality, standardizing and matching using machine learning. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Martech Series

JUNE 6, 2022

The Pipl Trust data set includes more than 5 billion identities, over one trillion data connections and the broadest and deepest set of emails and mobile phone data available globally. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Machine Learning 91

Machine Learning eCommerce Retail MarTech 91