Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

AUGUST 29, 2022

These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. In return, publishers get to tap into OTT monetization and generate video ad revenue. So how do these platforms actually work? Using this network, they can offer their ad inventory for sale. Google Ad Manager 360.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Clearcode

APRIL 26, 2022

DSPs are a key component of the real-time bidding (RTB) process, which allows advertisers to buy media on an impression-by-impression basis. To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52