Brid.tv

AUGUST 29, 2022

These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. In return, publishers get to tap into OTT monetization and generate video ad revenue. So how do these platforms actually work? Using this network, they can offer their ad inventory for sale. Google Ad Manager 360.

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Advertising Header Bidding Ad network Video Ads 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 79

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems.

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Header Bidding Demand Side Platform Real Estate Advertising 52