Martech

JANUARY 22, 2025

ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Instagram ads were up 20% YoY during the 2024 holidays. This number has grown since the launch of Amazon Prime Video ads in early 2024. Processing.

CPM 116

CPM Demand Side Platform Impressions Media 116

Martech

OCTOBER 22, 2021

“We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Any drops in CPM that occurred were never satisfactorily explained to them.

Video Ads 106

Video Ads Ad Server Media Ad network 106

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 113

Advertising Video Ads Viewability CPM 113

Martech Series

FEBRUARY 2, 2023

SeenThis’ streaming technology enables advertisers to run high-quality video within display, with LATAM significantly increasing video reach at a lower cost than typical video CPM. The high-quality video within display delivered an impactful viewer experience; dramatically outperforming static display banners.

Banner 98

Banner Video Ads CPM ROI 98

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

Entertainment 103

Entertainment ROI Agency Retail 103

Martech

MARCH 10, 2023

Since the ads can’t be changed and will exist in the game ad infinitum, rates are expensive and charged on a fixed-fee basis. Dynamic in-game advertising Dynamic ads can be replaced quickly and deployed instantly. These ads can appear in different places and formats (display and video ads are the most common).

Advertising 118

Advertising Ad network CPM Non-Profit 118

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

Food 90

Food Cookies Pop-Up ROI 90