Remove CPM Remove MarTech Remove Video Ads
article thumbnail

Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024. For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Instagram ads were up 20% YoY during the 2024 holidays. This number has grown since the launch of Amazon Prime Video ads in early 2024. Processing.

CPM
article thumbnail

Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital video ads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

article thumbnail

Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

article thumbnail

E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

article thumbnail

Smirnoff Ice toasts 25 years with first global campaign

Marketing Dive

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m. By Chris Kelly • April 24, 2024 Latest in Creative E.l.f.

article thumbnail

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

“We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Any drops in CPM that occurred were never satisfactorily explained to them.