Basis
JULY 24, 2023
Typically, these deals come at a higher CPM and ensure that the best ad placements on a website go to the highest bidder. Retargeting Depending on the product, it can take several visits before online shoppers decide to make a purchase. Even more, PMPs are a privacy-friendly way to tap into high-quality, targeted audiences.
Single Grain
JUNE 30, 2022
billion healthcare brand and took their lead generation activity to the next level, resulting in a 350% return on investment. Running retargeting campaigns based on target demographics. Retargeting is another expertise where they nurture your most qualified non-converted traffic by using a multi-platform approach. BPI Sports.
Single Grain
AUGUST 7, 2023
But users can advertise on any app – including news, shopping, entertainment, fitness, education, banking, healthcare, games, messaging, and more. Even though the average CPM (cost per thousand) on paid social media for Q4 2022 was $6.67, in-app ads generate a CTR of 0.56% globally.
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