Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
Digiday
APRIL 9, 2023
What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained. With food and beverage company Magic Spoon, Flack said the campaign doubled engagement rates with more than 10.2 CPM and 35% engagement rate in under five weeks. million views, at a $2.30
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