Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. How Does Preferred Deal Work?

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CPM Header Bidding Ad Space Impressions 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility.

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Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Connects to multiple demand partners and improves app performance. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? On the other hand, an advertiser connects to the ad exchange through a demand-side platform (DSP), looking to bid for the available inventory.

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Ad Exchange Ad Inventory Ad network Non-Profit 52