Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?
Monetize More
JULY 12, 2022
The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. Bids in AdX are placed based on factors like CPM (cost per thousand impressions), CPC (cost per click), or CPV (cost per view). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.
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