Remove CPC Remove Education Remove Impressions Remove SEO
article thumbnail

How one tech company is doing marketing without cookies

Martech

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” All SEO reporting (built on GA and GA4). Marketing reports in our business insights tool. Remarketing.

Cookies 120
article thumbnail

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful.

SEO 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 Benefits of Advertising via Online Channels

Single Grain

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Overall, advertising can play an essential role in educating buyers to improve conversions.

article thumbnail

What is PPC Management?

AdvertiseMint

While SEO and PPC both aim to boost your online presence, their strategies differ. By optimizing keywords, adjusting your ad copy, and monitoring cost per click (CPC), businesses can achieve profitable PPC results. Combining SEO and PPC: SEO and PPC might seem different, but they’re two sides of the same coin.

SEO 40
article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. To save money, we spread the CPC budget across multiple campaigns.

CPL 52
article thumbnail

Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. For some businesses, a maximum bid could be $20 CPC. Dive Deeper: SEO Keyword Research Made Easy in 2023 Bid on Long-Tail Keywords A long-time PPC strategy that is still effective is bidding on long-tail keywords.

ROI 52
article thumbnail

How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — is key to your success.

Agency 98