CPC Demand Side Platform Machine Learning ROI 
Basis
AUGUST 23, 2023
A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM. Enter bid shading.
Martech
MARCH 15, 2022
It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. Adtech comprises two primary platforms: demand and supply-side.
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Basis
JULY 1, 2022
A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM. Enter bid shading.
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Access to a large pool of publishers means advertisers can get a better ROI.
Adtelligent
JULY 19, 2022
According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving.
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