why-you-need-a-consent-strategy CPA Related Topics 
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. The initial response I had was to raise concerns for why we shouldn’t do it or to delay it.”
Media Math
SEPTEMBER 12, 2022
In 2021, Virginia and Colorado passed their own privacy laws, the Virginia Consumer Data Protection Act (CDPA) and the Colorado Privacy Act (CPA ) respectively. . US States Priority What’s needed Now, Next, Later for 2023 (with some links to IAPP resources) . Priority Next: Colorado (CPA) |will be in force 1 July 2023 .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MNTN
NOVEMBER 11, 2022
A quick read of recent headlines can show you why, but the reasons go deeper. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. It wasn’t too long ago social media was the golden goose for advertisers. Nowadays, not so much.
Single Grain
JULY 21, 2021
Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. So if you aren't paying attention to these new Google Ads trends, you will be left behind.
Martech
OCTOBER 12, 2021
It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. The question was, how can we provide you with a better experience and engagement in customization or personalization?” Why this new focus on privacy? Privacy as a competitive advantage.
Digital Remedy
JANUARY 27, 2023
How much more revenue am I generating with this marketing strategy? Traditional marketing metrics such as CPA, CTR, and VCR, while important, can leave room for additional questions requiring custom analytics to answer. Native demand for products/site visits/leads etc., and all the other media, especially walled-garden media.
Expert insights. Personalized for you.
123 
Let's personalize your content