Single Grain

MAY 31, 2025

Google’s recently launched “AI Max” for Search campaigns exemplifies this dynamic. According to Google , advertisers using AI Max achieved a 14% increase in conversions or conversion value at similar cost-per-acquisition (CPA) or return on ad spend (ROAS). Are Paid Ads Less Valuable With AI Search?

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Basis

FEBRUARY 28, 2025

THE CONTEXT: While Microsofts ad business is relatively small , the company is hoping to make its Performance Max offering more attractive to advertisers via regular updates like these. Marketers who start planning now will be better positioned to earn their share of expected retail sales growth, forecast between 2.3%

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Single Grain

APRIL 29, 2025

Retail media networks provide powerful Google alternatives by leveraging first-party shopping data from platforms like Amazon, Walmart, and Instacart to offer targeting precision that Google cannot match. Meta’s advertising platforms excel in: Advanced audience targeting : Demographic, interest, and behavior-based segmentation.

Media 52

Media ROI CPC CPA 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 14, 2022

Thrive is an award-winning marketing agency with offices across the United States that specializes in helping online retail businesses make the most out of Google Ads. Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Top 3 Clients: Ready Seal. Seismic Audio. Pricing: $$.

Agency 52

Agency SEO ROI A/B Testing 52