article thumbnail

AI-powered martech releases: Feb 22

Martech

I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. Get MarTech! Seode AI’s Seode.ai In your inbox.

MarTech 90
article thumbnail

How to control Performance Max campaigns

Martech

Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. So there’s something to be said for allowing the machine some freedom to test and let it find users who will convert in some unexpected places to achieve the greatest possible incrementality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Multichannel attribution: Understanding the metrics behind successful campaigns

Martech

Cost per acquisition (CPA). Algorithmic attribution Also known as data-driven attribution, this model uses machine learning algorithms to analyze various factors and assign a dynamic weight to each touchpoint. Measure how minor tweaks impact your KPIs, including CLV, CPA, and conversion rates. Get MarTech!

CPA 121
article thumbnail

5 ways you’re hurting account performance when it comes to RSAs

Martech

New way: Focused on conversions within CPA or ROAS limits. With a static $5 max CPC bid, the machine will bid $5 regardless of whether it believes the user is 20% or 80% likely to convert. In the case of the 20% probability, a $5 click means a $25 CPA ($5 / 0.20), whereas with the 80% probability, it’ll be a $6.25 Conclusion.

CPA 97
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future. AI becoming more human-like ( Google AI is developing quantum algorithms that will drastically improve machine learning). 26) Big Data and Deep Learning.

Marketing 145