How to control Performance Max campaigns
Martech
AUGUST 25, 2022
Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. Feed optimization is a great example of managing PPC at a “big picture” level.
95 
Let's personalize your content