Remove CPA Remove Impressions Remove Performance Targeting Remove Retargeting
article thumbnail

What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing.

article thumbnail

How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

The benefits are numerous, from enhanced brand awareness and the ability to outrank the competition to easy retargeting capabilities and faster results than organic SEO. If you’re planning to use radius targeting, just make sure: Your ad is relevant to the people who are seeing it You use a clear and concise call to action.