Martech Series

JANUARY 10, 2023

SourceKnowledge Connected with Several Major eCommerce Platforms. SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Martech

JUNE 29, 2022

That makes it more expensive for your affiliates and partners to buy digital ads and increases the cost per action (CPA) for you. It’s also worthwhile to monitor your CPA along with lead quality and/or sales volume. If your CPA is going up (or suddenly spikes), this can be a sign that you’re being targeted by fraudsters.

Affiliates 96

Affiliates Marketing CPA ROI 96

Martech

MAY 30, 2023

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. The result: A 65% drop in cost per acquisition (CPA) month on month. Get MarTech!

Marketing 118

Marketing CPA Conversion Rate eCommerce 118

Single Grain

DECEMBER 6, 2019

This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set. He specializes in creating engaging growth content for exciting brands and startups in eCommerce, SaaS, AI, and martech. Find him on Twitter @cyberjuicetweet.

Marketing 145

Marketing SEO Conversion Audience 145