Conversion Rate CPA eCommerce MarTech 
Martech
MAY 30, 2023
How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. The result: A 65% drop in cost per acquisition (CPA) month on month. Get MarTech!
Single Grain
DECEMBER 6, 2019
The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate. Content marketing rakes in conversion rates 6x higher than other methods. Marketer’s Guide to Web Push Notifications.
Expert insights. Personalized for you.
120 
Let's personalize your content