A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs
InMobi
MARCH 5, 2019
Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Self-serve capability (access to campaign setup/management dashboard). Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support).
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