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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Behavioral targeting : Build targetable user segments based on past user behavior, such as “people who read tech-related articles.”.

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Modern Programmatic Monetization Strategies

Adtelligent

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. Big volume, especially for a range of GEOs. Retargeting users. To not even mention their two options for campaigns you can set to create: Self-served campaigns; Fully managed campaigns.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. CTR, and website visitors who see retargeting ads are 70% more likely to convert.