Cookies Demand Side Platform First-Party Cookies Retargeting 
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms.
Clearcode
JANUARY 22, 2023
Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.
Single Grain
NOVEMBER 28, 2023
This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Marketers can leverage DeFi platforms for targeted financial marketing, customer acquisition, and loyalty programs.
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