Single Grain

APRIL 29, 2025

Privacy changes : Cookie deprecation and privacy regulations have impacted targeting capabilities across all platforms, creating opportunities for alternatives with strong first-party data Plus, there are many benefits to including Google alternatives in your paid media campaign.

Media 52

Media ROI CPC CPA 52

Basis

JULY 24, 2023

It's important to note that the deprecation of third-party cookies will impact how advertisers can leverage third-party data in behavioral targeting. Typically, these deals come at a higher CPM and ensure that the best ad placements on a website go to the highest bidder. page activity, purchase history, etc.).

Advertising 52

Advertising Retargeting Fashion Audience 52

VideoWeek

JUNE 24, 2022

At launch, the ad tech accelerator’s test cases include creating an automated CPM tracking and auditing tool across three European markets, and testing a custom algorithm for a brand in their own contracted DSP. UK Shifts to Opt-Out Model for Cookie Consent, read on VideoWeek. US Federal Privacy Law Clears its First Hurdle.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

OCTOBER 6, 2023

Analyst Estimates Amazon Prime Video Could Generate $3 billion in Ad Revenues Amazon Prime Video introducing ads could generate $3 billion in extra revenues, UBS US internet analyst Lloyd Walmsley told Yahoo Finance Live on Wednesday.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Marketing Dive

JUNE 30, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sign up A valid email address is required.

Cookies 97

Cookies Retail Agency Ad Tech 97

Marketing Dive

JUNE 17, 2025

is approaching AI as an investment that will eventually be embedded across every function of business, from marketing and creative to talent, finance and the supply chain. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Sign up A valid email address is required.

Cookies 55

Cookies Retail Agency ROI 55

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Cookies 110

Cookies Agency ROI Ad Tech 110

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Cookies 86

Cookies Agency ROI Public Relations 86

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Advertising 78

Advertising Click Through Rate Marketing Cookies 78