Marketing Dive

JUNE 17, 2025

is approaching AI as an investment that will eventually be embedded across every function of business, from marketing and creative to talent, finance and the supply chain. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Sign up A valid email address is required.

Cookies

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Cookies

Marketing Dive

JUNE 20, 2025

By Peter Adams • April 3, 2025 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. © 2025 TechTarget, Inc.

Cookies

Single Grain

APRIL 29, 2025

Privacy changes : Cookie deprecation and privacy regulations have impacted targeting capabilities across all platforms, creating opportunities for alternatives with strong first-party data Plus, there are many benefits to including Google alternatives in your paid media campaign.

Media

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. .

Cookies

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

Finance

Basis

JULY 24, 2023

It's important to note that the deprecation of third-party cookies will impact how advertisers can leverage third-party data in behavioral targeting. Typically, these deals come at a higher CPM and ensure that the best ad placements on a website go to the highest bidder. page activity, purchase history, etc.).

Advertising

VideoWeek

JUNE 24, 2022

At launch, the ad tech accelerator’s test cases include creating an automated CPM tracking and auditing tool across three European markets, and testing a custom algorithm for a brand in their own contracted DSP. UK Shifts to Opt-Out Model for Cookie Consent, read on VideoWeek. US Federal Privacy Law Clears its First Hurdle.

Ad Tech

VideoWeek

OCTOBER 6, 2023

Analyst Estimates Amazon Prime Video Could Generate $3 billion in Ad Revenues Amazon Prime Video introducing ads could generate $3 billion in extra revenues, UBS US internet analyst Lloyd Walmsley told Yahoo Finance Live on Wednesday.

Ad Server