Conversion Data Management Platform GDPR 
Martech
MARCH 21, 2023
Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history.
illumin
JUNE 15, 2025
Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
illumin
JANUARY 2, 2025
Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.
The Ad Tech Blog
JULY 10, 2024
Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. Advanced Analytics: Leveraging AI and data analytics enhances campaign performance and insights. This not only enhances brand visibility but also improves the chances of conversion.
VideoWeek
NOVEMBER 28, 2024
We have our own contextual solutions which support those advertisers, but we would like to see more conversation and collaboration. Axel Springer has made an investment in the data management platform 1plusX, so we work with them a lot. What does your identity strategy look like?
Martech Series
OCTOBER 18, 2022
OCBC processes over 120 billion data points monthly when deriving the Next Best Conversation for each customer. Uniper: Uniper is a global energy company that is actively addressing the challenges of the energy transition.
illumin
DECEMBER 13, 2024
AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.
Expert insights. Personalized for you.
102 
Let's personalize your content