Single Grain

AUGUST 10, 2025

With roughly 70% of paid-search impressions now coming from mobile devices , successful agencies must master mobile-first strategies while maintaining the sophisticated feed management and conversion optimization that drives profitable growth. Ready to transform your e-commerce growth?

Agency

Single Grain

AUGUST 13, 2025

While most marketers chase diminishing returns on oversaturated platforms, a 62% year-over-year increase in Reddit video ad impressions in 2024 signals a massive opportunity hiding in plain sight. While views and impressions matter, the real indicators of performance are engagement depth, community sentiment, and conversion quality.

ROI

Marketing Dive

AUGUST 13, 2025

Invalid traffic (IVT) on Google ads comes from clicks and impressions from non-genuine users, which includes accidental clicks, but also clicks from bots and/or malicious sources, as well as “deliberate attempts to inflate costs or earn illegitimate revenue. Which is a significant problem. By Peter Adams and Chris Kelly • Feb.

Retail

MNTN

JULY 7, 2025

OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself. Lock in Your Goals and Audience Whether you’re looking to boost brand awareness or drive conversions, start with a clear objective. But, how does it work?

Advertising

Martech

SEPTEMBER 19, 2024

It’s important to remember that chatbots have token limits , which is effectively how much the chatbot can remember about your given conversation. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM.

Conversion Rate

Marketing Dive

AUGUST 8, 2025

Sign up A valid email address is required. Please select at least one newsletter. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan.

Retail

Marketing Dive

JULY 31, 2025

Improvements to its AI-powered recommendation engine for ads and content has driven more ad conversions on Instagram (roughly 5%) and Facebook (3%) and led to increases in time spent on both platforms. By the numbers 22% Year-over-year percentage increase of Meta’s Q2 revenue, which was $47.52

Retail

Marketing Dive

AUGUST 4, 2025

The new offering is an “interoperable system” that will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics. Published Aug. 4, 2025 By Aaron Baar post share post print email license Nielsen has created a new Outcomes Marketplace within its Nielsen One platform.

Impressions

Single Grain

APRIL 29, 2025

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Microsoft Advertising’s key advantages include: Less competition : Fewer advertisers competing for impressions leads to lower cost per clicks (CPCs) and better ad positions.

Media

Single Grain

NOVEMBER 14, 2023

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions.

CPM

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

CPM

Automatad Inc.

JANUARY 13, 2023

CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.

CPM

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. The share is not fixed; it might vary because most advertisers now pay depending on the user actions, clicks, and conversions. What is CPM? What exactly are these updates?

CPM

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. The share is not fixed; it might vary because most advertisers now pay depending on the user actions, clicks, and conversions. What is CPM? What exactly are these updates?

CPM

Ad Monsters

SEPTEMBER 5, 2024

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. The idea is to negotiate with demand facilitation partners to secure more impression opportunities.

CPM

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions

PubMatic

JUNE 21, 2024

Integrating CTV and commerce media strategies offers advertisers an unparalleled opportunity to enhance brand visibility, engagement, and conversion rates across the consumer journey. ads that users can explore by clicking and scrolling to explore products and services) are already delivering outsized results for brands with an impressive 1.4

Media

Single Grain

JULY 16, 2021

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”). million impressions. Example: Vans.

CPM

Digiday

FEBRUARY 25, 2025

But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. Search ads are a good business because the conversion rate is high. Display ads are a good business because it has a lot of impressions and a lot of views because you can put banners anywhere.

CPC

Basis

JULY 6, 2022

Manual bidding is when a buyer sets the price of how much they are willing to bid on an impression. Generally, the buyer will use historical performance or will manually pull reports each week to assess eCPM, or effective cost-per-thousand impressions. How is Automated Bidding Different from Manual Bidding?

Impressions

Paleo AdTech

SEPTEMBER 3, 2024

The process was manual: he got a daily spreadsheet describing publishers, impressions, cost, conversions; and he would make tweaks to targeting and frequency capping. Now theoretically every advertiser could look at every impression, which improves yields for publishers. There was an auction for each impression.

Media

Ad Monsters

SEPTEMBER 18, 2024

Here’s what we’ve compiled from those conversations: Retailer-Specific Customer Insights: What exclusive insights can you tap into? Ensure the network provides real-time performance insights with granular reporting on key metrics like impressions, clicks, conversions, and ROAS (Return on Ad Spend).

Retail

Ad Monsters

APRIL 7, 2023

And, at the same time, conversions are easily measured. Commerce Media: Linking Impressions with Conversions Commerce media is a powerful way for advertisers to drive conversions and sales by closing the loop between advertising impressions and commerce transactions.

Media

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. What’s more, the study found a huge variation between SSPs in terms of the percentage of media spend from MFA websites on their platforms.

Marketing

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability

Single Grain

AUGUST 10, 2023

Work With Us PPC Bid Strategies: Google Automated and Smart Bidding Strategies Maximize Conversions Maximize Conversions bidding strategy focuses on driving the highest possible number of conversions. With automated bidding strategies, including Maximize Conversions, advertisers have less control over individual keyword bids.

CPC

Basis

JANUARY 24, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): in programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

Impressions

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC

Ad Ops Hero

JANUARY 25, 2021

Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign. Counting the impression doesn’t mean that the ad has viewed by the visitor of the web page, it means that the ad has rendered on the ad slot.

CPC

Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. Category 3: Fully Automatic Bidding Strategy In the fully automated bidding model, Google sets bid amounts on its own depending on how likely your ad will result in a click or conversion. for that specific auction.

CPC

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time.

Advertising

Martech

MAY 18, 2022

However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives.

Advertising

MNTN

OCTOBER 9, 2024

Impresssions Impressions are the fundamental building block of any OTT campaign. Tracking impressions helps you understand the scale of your ad’s exposure. A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness. Keep in mind: impressions are not unique views.

CPA