What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor
Lemonads
MAY 30, 2021
CPA Though not as profound as ROAS, cost-per-acquisition (CPA) can help you see how much money you need to invest for every conversion you want to generate. Conversion Rates The conversion rate measures the number of users who completed the action you were looking for versus the number of people who viewed your content.
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