What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor
Lemonads
MAY 30, 2021
For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. CPA Though not as profound as ROAS, cost-per-acquisition (CPA) can help you see how much money you need to invest for every conversion you want to generate. But, remember that the type of campaign also influences your KPIs.
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