Remove connected-tv
article thumbnail

15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Cost-Per-Click (CPC). How is CPC Calculated? You can calculate the average CPC by dividing your ad spending by the total number of clicks. Conversion Rate (CR). Conversion Rate (CR) measures the percentage of users who complete a specific desired action. Cost Per Lead (CPL). How is CPL Calculated?

CPL 52
article thumbnail

15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Cost-Per-Click (CPC). How is CPC Calculated? You can calculate the average CPC by dividing your ad spending by the total number of clicks. Conversion Rate (CR). Conversion Rate (CR) measures the percentage of users who complete a specific desired action. Cost Per Lead (CPL). How is CPL Calculated?

CPL 52
article thumbnail

15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Using these networks, publishers connect with advertisers to sell them their ad inventory. For example, if you have an OTT streaming service with a website, an OTT, connected TV , or a mobile app for various operating systems, your ad network should be able to serve display ads on all of them. . Google ADX. On top of this, Brid.TV