Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 67

Conversion Advertising Cookies Demand Side Platform 67

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 100

CPC Demand Side Platform CPM Media 100

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Objective 3: Conversion and Action. Recommended Key Performance Indicator(s): As you can imagine, the KPIs for a conversion or action objective are focused on efficiency.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. What Is A Dynamic Creative Optimization (DCO) Tool?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales. Retargeting & Contextual Advertising. Retargeting is similar to contextual advertising. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52