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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

APRIL 1, 2024

Retargeting is particularly powerful because it allows for personalized and tailored messaging based on the user’s previous interactions with the brand. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates.

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Retargeting Retargeting platforms Conversion Rate Conversion 82
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What Is Retargeting?

AdvertiseMint

NOVEMBER 15, 2023

Later, when they use other mobile apps or platforms, retargeting platforms use this collected data to show them tailored ads. For instance, if a user browsed products on a shopping app but didn’t buy, they might see a retargeting ad for those products on Facebook or other advertising platforms.

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Retargeting Retargeting platforms Conversion Rate Conversion 40
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