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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion.

Retargeting 91
Retargeting Retargeting platforms Conversion Rate Conversion 91
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What Is Retargeting?

AdvertiseMint

NOVEMBER 15, 2023

Later, when they use other mobile apps or platforms, retargeting platforms use this collected data to show them tailored ads. For instance, if a user browsed products on a shopping app but didn’t buy, they might see a retargeting ad for those products on Facebook or other advertising platforms.

Retargeting 40
Retargeting Retargeting platforms Conversion Rate Conversion 40
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