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Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.
Yet, across industries, organizations struggle with lead conversionrates averaging just 3-5%. A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth. Results: Achieved a 260% increase in lead conversionrates and a 300% increase in marketing qualified leads (MQLs).
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