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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

CPC
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AI-powered martech news and releases: February 20

Martech

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. monday.com announced the general release of monday service, an enterprise service management platform.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. This results in higher conversion rates and a stronger return on investment for B2B marketers. B2B Programmatic Advertising Platforms Every advertising process involves a buyer and a seller.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

MNTN Performance TV offers superior reporting capabilities that track ad-side metrics like ad completion and website visits, as well as the popular measures of ROI including ROAS, CPV, and conversion rate. These benchmarks are a critical component for measuring the success of your OTT campaign.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Results: Campaigns reported lower average CPCs, higher conversion rates for B2B and high-intent segments, and overall improved ROI due to reduced competition compared to Google Ads.

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC
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AI-Driven Personalization Engines in Ad Design

The Ad Tech Blog

Personalization engines are crucial for identity resolution, helping advertisers create a unified view of the user across different platforms. Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. How does AI personalize ads?