MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns.

A/B Testing 52

A/B Testing ROI Demand Side Platform Conversion 52

Monetize More

SEPTEMBER 30, 2022

Rewarded video ads have been shown to have higher click-through rates and conversion rates when compared to standard in-app ads. In the long term, your RPMs (revenue per mille) will only increase if you’re analyzing your data and split testing what ad units and ad formats are working best every quarter.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. Implement A/B testing when running ads on a programmatic platform to optimize ad copy, visuals, and calls-to-action.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

FEBRUARY 14, 2024

Choose the Right Tech Partners Choosing the right technology partners, including DSPs, SSPs, and data management platforms, is crucial as these platforms’ capabilities directly influence the campaign’s reach, efficiency, and effectiveness.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JANUARY 15, 2024

Analyze the data to understand how customers interact with your website or app and use these insights to optimize the user experience, increasing engagement and conversion rates. Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 30, 2022

Key Services: Understanding business goals and objectives, then mapping out the best digital customer strategy and ad platforms. Analyzing the quality and conversion rates of the leads generated. Finding ways to optimize the sales funnel to reduce the cost per conversion. Setting up and running the new ad strategy.

Agency 52

Agency Advertising Retargeting Conversion 52

Automatad Inc.

NOVEMBER 15, 2023

Components of Programmatic Nativе Advеrtising Ecosystem Just like any programmatic ads, the key components involved in programmatic native advertising are: Dеmand-Sidе Platforms (DSPs): DSPs allow advertisers to purchase ad inventory, targeting specific audiеncеs and optimizing campaigns for pеrformancе.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Data-driven or data-responsive creatives can help you do this.

Advertising 124

Advertising Marketing Ad Exchange Retail 124

MNTN

JANUARY 29, 2025

Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52