Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. Total cost (ad spend) divided by actions/conversions/leads. For publishers, CPM pricing is the safest and easiest way to sell.

CPC 52

CPC CPM CPA Impressions 52

Lemonads

JUNE 15, 2020

In this case study, we will give you our 10-point performance checklist and explain how to launch a profitable Media Buy campaign with only $250 budget, an Affiliate marketing offer, Adcash as traffic source and Voluum as optimization software. So there is a middle path, where very small budgets can lead to profitability.

Non-Profit 52

Non-Profit Media Affiliates ROI 52

MNTN

MARCH 19, 2024

Publishers will set a floor price, also known as the minimum amount the inventory can be sold for to still make a profit. Monitor for Ad Fraud Ad fraud, including non-human traffic and click fraud, is a potential risk in programmatic advertising due to its automated nature. hovering, expanding).

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97