Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Impact Media is an AI-powered media buying platform billing clients only when a display ad is seen for one second or a video ad for three seconds.

MarTech 117

MarTech Control Group Conversion Video Ads 117

Martech Series

JANUARY 19, 2023

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Marketers want to stand out in the shift to streaming.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Impact of native ads. Favorability.

Brand Awareness 98

Brand Awareness Media Video Ads Control Group 98