Martech

APRIL 28, 2022

. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.”

Marketing 109

Marketing Machine Learning MarTech Audience 109

Single Grain

MAY 1, 2023

Furthermore, they targeted each listing with ranking keywords, so a potential customer could easily find the brand’s Amazon page in organic search. Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. Intercom helps companies communicate with their customers more efficiently. It also provides explanations of errors so that users can learn, rather than just be corrected.

Marketing 106

Marketing SEO Banner Audience 106