Media Buy Case Study: How to be profitable with a $250 budget on any product.
Lemonads
JUNE 15, 2020
The other major point was that we had to choose offers with a high conversion rate. Indeed, the budgetary constraints we had meant that we had to look for offers with a high number of conversions, even if the unit price of these conversions was lower. Bidding methods : CPM, CPC, CPA Target are tested. profitable).
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