Clickbait Conversion Rate Rich Media ROI 
InMobi
APRIL 16, 2019
For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate. This results in increased ROI.
Smart-Hub
MARCH 19, 2024
Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.
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